The Scrub Down

Science-backed answers to your questions about laundering.

Laundry Reimagined

The laundry aisle we know was never really clean. It’s made of plastic jugs and harsh chemicals that prioritize convenience over care, waste over intention. So we reimagined it from the inside out. No plastic, no toxins, no compromises. Just a powerful clean with purpose in every wash - one that’s kind to clothes, gentle on skin and light on the planet.

Laundry Hacks

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The Latest

What Is PVA — And Why Your Eco-Detergent Might Still Have Plastic

You care about what goes into your home — and your laundry routine is no exception. Here's what PVA is, why it's in most laundry pods and sheets, and what... Read more...

Detergent Breakdown: Tiles vs. Pods vs. Sheets vs. Liquid

Let's dive in and breakdown what each laundry detergent type is, what it does well, and what it doesn't, because the differences matter more than you think. Read more...

Loop Laundry Scents Compared: Free & Clear vs. Fresh Linen vs. Amber Woods

Not sure which Loop scent is right for you? Here's a breakdown of what they actually smell like, who they're best for, and how to choose. Read more...