Powerful Clean. Zero Plastic.
Loop is the first 100% plastic-free, plant-based laundry detergent in an effective, mess-free tile.
Powerful Clean. Zero Plastic.
Loop is the first 100% plastic-free, plant-based laundry detergent in an effective, mess-free tile.
& PVA-Free
To Fight Stains
Only The Good Stuff
Naturally, Every Time
No hidden plastics, no harsh chemicals. Just good, clean ingredients that work in a mess-free tile.

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Laundry should be clean in every sense of the word. That’s why we created Loop: powerful, plastic-free laundry tiles made with plant-based enzymes that fight tough stains without harsh chemicals, messy liquids or dissolvable plastic films like pods & sheets. Just a simpler, smarter way to care for your clothes and the world we share.
Water, Sodium Dodecyl Sulfate, Algin, Glycerin, Sodium Cocoyl Glutamate, Cocoyl Glucoside, Cellulase, Perfume (excluding Free & Clear), Protease, Sodium Bicarbonate, Sodium Chloride, P-Hydroxyacetophenone, Scent Microcapsules (excluding Free & Clear), Tetrasodium Diacetate, Sodium Percarbonate
Just place one tile directly into the washing machine drum before adding clothes (or 2 tiles for large loads) and wash as usual.
With every cycle, Loop turns an everday chore into an act of good. One that’s kind to clothes, gentle on skin and light on the planet.
To Fight Stains
No Hidden PVA
Only The Good Stuff
Naturally,
Every Time
That’s how much plastic laundry jugs are thrown away every single year... and only 30% get recycled.
The rest end up in our oceans and landfills, polluting our waters and land with chemicals and microplastics.
Laundry sheets and pods don't require bulky jugs but they still rely on hidden plastics like PVA.
While laundry pods and sheets dissolve, the PVA microplastics in them never goes away - and ends up in our environment.
Traditional liquid detergent is made up of 60-90% water, using more than 400 million gallons of water annually.
Not only is this an unnecessary waste of water, it adds to the weight of shipping and transportation which leads to a higher carbon footprint.
At Loop, we’re on a mission to turn an everyday chore into an act of good. One that’s kind to clothes, gentle on skin and light on the planet. No plastic, no toxins, just full of purpose.
Loop laundry tiles lift stains, preserve softness, and protect the fabrics that hold meaning in your life.
But for us, care goes beyond performance. It’s how we show up in your routine. No plastic, no mess, no compromise.
We started Loop with one question: what would laundry look like if we led with care? Not just care for our clothes, but also the world around us.
The laundry aisle we know was never really clean, which is why we’ve reimagined laundry from the inside out. No plastic, no toxins, just full of purpose.
With every cycle, Loop turns an everyday chore into an act of good. One that’s kind to clothes, gentle on skin and light on the planet.