Powerful Clean. Zero Plastic.
Loop is the first 100% plastic-free, plant-based laundry detergent in an effective, mess-free tile.
What’s inside is just as important as what’s not.
Plastic-
Free
& PVA-Free
Plant-Based
Enzymes
To Fight Stains
No Harsh
Chemicals
Only The Good Stuff
Whitens &
Brightens
Naturally, Every Time
Clean Up Laundry Day with Loop
No hidden plastics, no harsh chemicals. Just good, clean ingredients that work in a mess-free tile.
People Love Loop, Here’s the Proof
Plastic-Free by Design, Powerful by Nature
With every cycle, Loop turns an everday chore into an act of good. One that’s kind to clothes, gentle on skin and light on the planet.
-
Plant-Based
EnzymesTo Fight Stains
-
Plastic-
FreeNo Hidden PVA
-
No Harsh
ChemicalsOnly The Good Stuff
-
Whitens &
BrightensNaturally,
Every Time
The Heavy Load of Conventional Detergent
1 BILLION
That’s how much plastic laundry jugs are thrown away every single year... and only 30% get recycled.
The rest end up in our oceans and landfills, polluting our waters and land with chemicals and microplastics.
PVA IS PLASTIC
Laundry sheets and pods don't require bulky jugs but they still rely on hidden plastics like PVA.
While laundry pods and sheets dissolve, the PVA microplastics in them never goes away - and ends up in our environment.
THE WATER PROBLEM
Traditional liquid detergent is made up of 60-90% water, using more than 400 million gallons of water annually.
Not only is this an unnecessary waste of water, it adds to the weight of shipping and transportation which leads to a higher carbon footprint.
1 BILLION
That’s how much plastic laundry jugs are thrown away every single year... and only 30% get recycled.
The rest end up in our oceans and landfills, polluting our waters and land with chemicals and microplastics.
PVA IS PLASTIC
Laundry sheets and pods don't require bulky jugs but they still rely on hidden plastics like PVA.
While laundry pods and sheets dissolve, the PVA microplastics in them never goes away - and ends up in our environment.
THE WATER PROBLEM
Traditional liquid detergent is made up of 60-90% water, using more than 400 million gallons of water annually.
Not only is this an unnecessary waste of water, it adds to the weight of shipping and transportation which leads to a higher carbon footprint.
The World Doesn’t Need More Waste,
It Needs MORE CARE.
LAUNDRY, REIMAGINED
At Loop, we’re on a mission to turn an everyday chore into an act of good. One that’s kind to clothes, gentle on skin and light on the planet. No plastic, no toxins, just full of purpose.
CLEAN WITHOUT COMPROMISE
Loop laundry tiles lift stains, preserve softness, and protect the fabrics that hold meaning in your life.
But for us, care goes beyond performance. It’s how we show up in your routine. No plastic, no mess, no compromise.
Our Mission
We started Loop with one question: what would laundry look like if we led with care? Not just care for our clothes, but also the world around us.
The laundry aisle we know was never really clean, which is why we’ve reimagined laundry from the inside out. No plastic, no toxins, just full of purpose.
With every cycle, Loop turns an everyday chore into an act of good. One that’s kind to clothes, gentle on skin and light on the planet.
